Sunday, September 5, 2010
Third Benchmark Met in "Waiting for 'Superman'" Campaign
50,000 PEOPLE PLEDGE TO SEE WAITING FOR "SUPERMAN"
First Book and Houghton Mifflin Harcourt Donate 250,000 New Books to Schools and Programs in Need - Third Benchmark Met on WaitingForSuperman.com "Pledge Progress Meter"
HOLLYWOOD, CA (September 3, 2010) - Paramount Pictures, Participant Media and Walden Media announced today 50,000 people have pledged to see the award-winning documentary film WAITING FOR "SUPERMAN" when it opens this fall, making it the third goal reached on the campaign's "Pledge Progress Meter." As a result, First Book and Houghton Mifflin Harcourt are teaming up to distribute 250,000 new books to schools and programs in low-income communities across the country. The books will be generously provided by Houghton Mifflin Harcourt and distributed through First Book's award-winning book distribution channels. In addition, the duo will donate an additional $100,000 worth of new books once the "Pledge Progress Meter" reaches 60,000.
"We are thrilled that by pledging to see the film, 50,000 people have already started an important dialogue about addressing the needs of America's students," said Kyle Zimmer, President and CEO of First Book. "First Book's mission is to provide the access to educational resources that is proven to be vital in literacy development. We are honored to have the opportunity to celebrate this pledge milestone by distributing 250,000 new books to students who need them most."
WAITING FOR "SUPERMAN" directed by Davis Guggenheim ("An Inconvenient Truth") will be released under the Paramount Vantage banner and distributed by Paramount Pictures. It examines the crisis of public education in the United States through multiple interlocking stories. Designed to start a national conversation, the movie and corresponding "Take the Pledge" campaign aim to inspire everyone to create innovative and long-term solutions to help change the course of our kids' lives for the better.
The "Pledge Progress Meter" launched in May as a way for non-profits, foundations and corporations to match individual pledge levels with powerful action items aimed at helping both students and public schools. First Book was the first organization to take the pledge.
The film opens in New York and Los Angeles on September 24, nationwide in October.
The film is produced by Lesley Chilcott, with Participant Media's Jeff Skoll and Diane Weyermann serving as executive producers. It is written by Davis Guggenheim & Billy Kimball.
For more information about the movie, or to take the pledge go to http://www.waitingforsuperman.com/ or text "PLEDGE" to 77177
To join the conversation visit us on Facebook at http://www.Facebook.com/WaitingForSuperman
What does your school need? Tell us by Tweeting #MySchoolNeeds at http://www.Twitter.com/WaitingSuperman
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
About Participant Media
Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media. Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.
Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives. For each of its projects, Participant creates extensive social action and advocacy programs, which provide ideas and tools to transform the impact of the media experience into individual and community action. Participant's films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night, and Good Luck, Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant!, The Cove, The Crazies, Oceans, Furry Vengeance, CASINO JACK and the United States of Money, Countdown to Zero and Waiting for "Superman."
About Walden Media
Walden Media specializes in entertainment for the whole family. Past award-winning films include: "The Chronicles of Narnia" series, "Journey to the Center of the Earth," "Nim's Island" and "Charlotte's Web." Upcoming films include the third installment in the Narnia series "The Chronicles of Narnia: The Voyage of the Dawn Treader."
About First Book
First Book provides new books to children in need addressing one of the most important factors affecting literacy - access to books. An innovative leader in social enterprise, First Book has distributed 70 million free and low cost books in thousands of communities. First Book has offices in the U.S. and Canada. For more information, please visit www.firstbook.org.
About Houghton Mifflin Harcourt
Boston-based Houghton Mifflin Harcourt Publishing Company is a global education leader and the world's largest publisher of educational materials for pre-K-12 schools. The Company publishes a comprehensive set of best-in-class educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for students and educators. The Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. With origins dating back to 1832, Houghton Mifflin Harcourt combines its tradition of excellence with a commitment to innovation. To learn more about Houghton Mifflin Harcourt, visit www.hmhpub.com.