Tuesday, September 14, 2010

Jones Apparel and Adopt-A-Classroom Join the "Waiting for 'Superman'" Cause

Press release:


Join WaitingforSuperman.com “Pledge Progress Meter” at the 80,000 Pledge Level

HOLLYWOOD, CA (September 13, 2010) – Paramount Pictures, Participant Media and Walden Media jointly announced today Adopt-A-Classroom and Jones New York in the Classroom have joined the WaitingforSuperman.com “Pledge Progress Meter” by committing to donate $50,000 to schools in need once 80,000 people pledge to see the award-winning documentary film WAITING FOR “SUPERMAN.”

"Teachers play a critical role in the success of our schools, our communities and our children," said James Rosenberg, Founder and Executive Director of Adopt-A-Classroom. "We, along with our national sponsor Jones New York In The Classroom, are excited and honored to be affiliated with ‘Waiting for “Superman,”’ a film that should enlighten the country about the many challenges students and teachers confront in the classroom everyday."

Adopt-A-Classroom and Jones New York in the Classroom become the fifth notch on the WaitingforSuperman.com “Pledge Progress Meter.” FirstBook, OfficeMax®, DonorsChoose.org and Houghton Mifflin Harcourt have already committed to making a difference in education by taking the pledge.

WAITING FOR “SUPERMAN” directed by Davis Guggenheim (“An Inconvenient Truth”) will be released under the Paramount Vantage banner and distributed by Paramount Pictures. It examines the crisis of public education in the United States through multiple interlocking stories. Designed to start a national conversation, the movie and corresponding “Take the Pledge” campaign aim to inspire everyone to create innovative and long-term solutions to help change the course of our kids’ lives for the better. The “Pledge Progress Meter” launched in May as a way for non-profits, foundations and corporations to match individual pledge levels with powerful action items aimed at helping both students and public schools.

The film opens in New York and Los Angeles on September 24, nationwide in October.

The film is produced by Lesley Chilcott, with Participant Media’s Jeff Skoll and Diane Weyermann serving as executive producers. It is written by Davis Guggenheim & Billy Kimball.

For more information about the movie, or to take the pledge go to http://www.waitingforsuperman.com/ or text “PLEDGE” to 77177.

To join the conversation visit us on Facebook at http://www.Facebook.com/WaitingForSuperman

What does your school need? Tell us by Tweeting #MySchoolNeeds at http://www.Twitter.com/WaitingSuperman

For more on Adopt-A-Classroom and Jones New York in the Classroom, visit:


About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About Participant Media
Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media. Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.

Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives. For each of its projects, Participant creates extensive social action and advocacy programs, which provide ideas and tools to transform the impact of the media experience into individual and community action. Participant’s films include The Kite Runner, Charlie Wilson’s War, Darfur Now, An Inconvenient Truth, Good Night, and Good Luck, Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant!, The Cove, The Crazies, Oceans, Furry Vengeance, CASINO JACK and the United States of Money, Countdown to Zero and Waiting for “Superman.”

About Walden Media
Walden Media specializes in entertainment for the whole family. Past award-winning films include: “The Chronicles of Narnia” series, “Journey to the Center of the Earth,” “Nim’s Island” and “Charlotte’s Web.” Upcoming films include the third installment in the Narnia series “The Chronicles of Narnia: The Voyage of the Dawn Treader.”

About Adopt-A-Classroom
Adopt-A-Classroom is a national, award-winning 501(c)(3) nonprofit organization dedicated to supporting classroom teachers and ensuring all children have equal access to a quality education. Since 1998, the organization has raised over $15 million on behalf of classrooms across America. Donations are tax-deductible and 100% is passed through to the teacher. Teachers have the ability to purchase resources that create a more engaging learning environment and also provide valuable new means to inspire children about the wonders of learning. To support a classroom, visit www.adoptaclassroom.org.

About Jones Apparel Group
Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women’s footwear under the Dockers® and Dockers® Women brands and infants’, toddlers’ and boys’ footwear (excluding girls’ footwear) under the Dockers® and Dockers® Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 35 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

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