I received the following from the guy doing online promotions for AMC's upcoming, "The Walking Dead" television series, based upon the comic book series of the same name by Robert Kirkman:
Spread The Dead http://www.amcspreadthedead.com/ is an online promotion that will incentivize fans to spread the word about the premiere of The Walking Dead on October 31st at 10/9c. Users earn points by sharing badges with their friends online through their own custom URL. These points can add up to amazing cash prizes.
Once registered, users must share their unique URL with friends. Every time a person reaches the Spread The Dead homepage through this link the associated user receives a point. Top competing fans will get highlighted on a leader-board. The first place prize is $5000, there are two $2500 second place prizes and the top 15 on the leader-board at the end of the promotion will win Walking Dead prize packs.
Each person arriving to http://www.amcspreadthedead.com/ through one of these shared links will be tracked and highlighted on a stylized U.S. map generating a visualization of the growing fan base. The contest comes to a close on November 19, 2010.
Please sign up and encourage your readers to do the same. I promise it will not disappoint. Please also inform them to follow the official The Walking Dead Facebook and Twitter pages as more exciting information will be released through those outlets very soon.
Here’s a link to the official rules: http://www.amcspreadthedead.com/rules.html