Gravity In 3D and XD Skyrockets at the Cinemark Box Office
PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest motion picture exhibitors, congratulates Warner Bros. and Director Alfonso Cuaron on the incredible success of Gravity in 3D over the weekend. Gravity was record breaking with a total of $55 million gross box office with 80% of the total box in 3D, demonstrating the continued demand for the technology given appropriate film product. The October milestone is especially rewarding for Cinemark as they are recognized by the industry for presenting 3D films, including Gravity, at the highest consistent light levels possible with 6 foot lumens. By monitoring the light levels of every digital projector from their central Cinemark Support Center, Cinemark is able to ensure that their 3D presentations are visually stunning and enhance the film in all of their theatres worldwide.
“Our 3D success was led by Cinemark’s Premium Large Format experience, known as Cinemark XD,” comments Tim Warner, Cinemark’s Chief Executive Officer. “We proudly offer our guests the number one private label Premium Large Format (PLF) screens in the world, with 142 total XD screens. Gravity in 3D played in 87 XD auditoriums nationwide, out of 868 total Cinemark screens, and grossed an amazing 23% of the Cinemark gross. We thank RealD, Barco Projectors and DoReMi servers for teaming with us to create the industry-leading Premium Large Format presentation, enabling us to successfully deliver the film director's artistic and technical vision and offer our patrons the most satisfying 3D experience possible.”
Gravity in 3D will be opening in Cinemark’s 51 XD auditoriums located throughout Latin America in the coming weeks. Guests will experience the same cutting edge 3D and XD technology that is offered to customers in the U.S.
About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture exhibitor, operating 504 theatres with 5,794 screens in 40 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of June 30, 2013. For more information go to www.cinemark.com.