Wednesday, October 9, 2013

3D Society Celebrates Box Office Success of "Gravity"

‘Gravity’ Breaks 3D Box Office Records

Next up: ‘The Hobbit,’ ‘Frozen,’ ’47 Ronin’ and ‘Thor,’ According to The International 3D & Advanced Imaging Society

LOS ANGELES--(BUSINESS WIRE)--Warner Bros. hit 3D movie ‘Gravity’ broke several records this weekend, as millions of movie fans flooded 3D cinemas worldwide. It is the first of five major studio 3D movies scheduled for 4th quarter, according to the International 3D & Advanced Imaging Society.

Directed by Alfonso Cuaron and starring Sandra Bullock and George Clooney, ‘Gravity’ generated more than $80 million dollars in worldwide box office revenues this weekend. The movie set the record for having the biggest weekend ever for a movie released in October, according to the Society.

Fans flooded 3D theaters to see the movie; 80% of US revenues were for 3D tickets, 70% internationally. These figures exceeded ‘Avatar,’ which generated 72% of its revenues in 3D, and ‘Life of Pi,’ which generated 68%.

“’Gravity’ was brilliantly conceived, written, produced and marketed for 3D, and the critics and fans have been absolutely thrilled. It’s a movie people want to see in 3D,” said Society President, Jim Chabin. “With nine of the top ten movies this year being 3D titles and an incredible lineup scheduled for 4th quarter, 3D continues to be key to box office success this year,” he added.

3D movies scheduled for November include Marvel’s ‘Thor: The Dark World.’ The first edition of the ‘Thor’ franchise in 2011 generated over $449 million dollars in worldwide box office revenues. Walt Disney Pictures’ highly anticipated animated feature ‘Frozen’ debuts on November 27, and director Peter Jackson’s second installment of ‘The Hobbit’ franchise, ‘The Desolation of Smaug,’ hits screens in December. Last year’s ‘The Hobbit: An Unexpected Journey’ generated more than $1 billion dollars in worldwide ticket sales. ‘47 Ronin,’ starring Keanu Reeves, is also scheduled for December release.

“There are more than seventy 3D movies in the pipeline for 2014-15,” added Chabin. “3D technology is advancing rapidly and movie makers are becoming bolder. And as we’ve seen with ‘Gravity,’ the 3D art form has never been more powerful -- consumers love great 3D.”

About The International 3D & Advanced Imaging Society:
The International 3D & Advanced Imaging Society is a community of content creators and professionals whose mission is to develop the arts and technologies of 3D, advanced imaging and its innovators. With over 60 companies and 800 professional members in 20 countries, the Society is open to individuals and organizations active in moving 3D and advanced imaging to an exciting new era of creative achievement and consumer support. For more information please visit:

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