Zedge and IDW Announce Content Distribution Deal
Phones Offer Excellent Medium for Brand Extension
NEW YORK--(BUSINESS WIRE)--Zedge (NYSE MKT:ZDGE) and IDW, a Division of IDW Media Holdings (OTC PINK:IDWM) today announced a content distribution deal where IDW’s entertainment brands will use Zedge for brand extension on the mobile phone.
Zedge and IDW Media Holdings announce a content distribution deal
Zedge is one of the world’s leading content distribution platforms enabling consumers to personalize their mobile devices with free, high quality ringtones, wallpapers, app icons and notification sounds.
IDW includes IDW Publishing - the multiple award-winning and largest publisher of licensed comics in the U.S., IDW Games, Top Shelf Productions, and IDW Entertainment—the co-producers of Dirk Gently, set to premier on BBA America and the worldwide distributor of Wynonna Earp currently airing now on Syfy.
Ted Adams, CEO of IDW, said, “Zedge provides our leading brands with the promise of omnipresence. The notion of our fans tattooing their phone with IDW content provides us with an exceptionally powerful form of brand extension. As IDW continues to provide content to the worldwide audience, Zedge with more than 30 million monthly active users around the world, Zedge brings us global scale.”
Under the terms of the agreement, IDW will provide Zedge licensed material from its extensive comic art and audio collections to make available to Zedge users who will be able to use the content – ringtones, wallpapers, notification sounds and app icons - to personalize their phones. IDW Media Holdings and Zedge are independent public companies that have the same controlling stockholder.
Tom Arnoy, CEO of Zedge, said, “Zedgers are going to love the dramatic and appealing wallpapers and compelling ringtones crafted by IDW. Our app offers users a fun, easy and seamless way to express their identity, feelings tastes and interests with a wide array of free content that both creators and brands distributed via Zedge. IDW’s content is perfect for achieving this goal and we are excited to partner with them helping achieve the brand goals.”
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IDW Media Holdings (OTC PINK:IDWM) is an award-winning publisher of comic books, graphic novels, and trade paperbacks and a fully integrated media company including IDW Games, IDW Entertainment, Top Shelf Productions, and the San Diego Comic Art Gallery.
Zedge (NYSE MKT:ZDGE) provides a highly popular app centered on self-expression, pairing both creators and brands looking to promote their content with consumers who utilize the content – wallpapers, ringtones, app icons and notification sounds - to personalize their phones. The Zedge app has surpassed 200 million installs globally and is available in both the Google Play and iTunes stores.