DREAMWORKS ANIMATION’S “KUNG FU PANDA 2” TEAMS WITH ZYNGA FOR FIRST-EVER IN-GAME INTEGRATION IN CITYVILLE
“Kung Fu Panda 2” Offers Millions of CityVille Players a Unique Item and Quest In Celebration of the Film's May 26th Theatrical Release
GLENDALE and SAN FRANCISCO – May 20, 2011 – DreamWorks Animation SKG, Inc. (Nasdaq: DWA), Paramount Pictures and Zynga (http://www.zynga.com/) today announced a new in-game item and quest for players of the popular game CityVille to promote the opening of Kung Fu Panda 2, which debuts in theaters on Thursday, May 26th. This is the first-ever in-game integration within CityVille, Facebook’s largest and most popular application.
Starting today, CityVille’s more than 88 million monthly players (according to AppData) will be able to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda’s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest.
“Nearly a third of all Kung Fu Panda fans on Facebook have also played CityVille, so the integration is a natural fit and something we think our players will love,” said Manny Anekal, Global Director of Brand Advertising at Zynga. “It’s important that we collaborate with innovative brands like DreamWorks Animation that resonate with and are meaningful to our players and enhance their game play.”
“Our exclusive integration of Kung Fu Panda 2 in Zynga's CityVille gives millions of players a fun and deeply interactive way of connecting with Po and the Furious Five,” said Jason Alex, Head of Online Marketing at DreamWorks Animation. “Po journeys on a memorable kung fu quest in the movie and through this online challenge we’re able to reward fans for further engaging with the characters they love.”
The Kung Fu Panda 2 quest begins today and runs through May 31st on CityVille.
This announcement follows recent Zynga movie-themed integrations with Paramount Pictures to bring Rango into the untamed wilderness of FrontierVille and with DreamWorks Animations on Megamind, where Megamind launched his very own “Mega-Farm” within FarmVille. In the first 24-hour promotion period more than 9 million people engaged with the “Mega-Farm.”
Zynga Inc. is the world’s largest social game developer with more than 250 million monthly active users playing their games which include CityVille, FarmVille, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Café World, and Treasure Isle. Zynga Inc. games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit http://www.zynga.com/ or http://www.zynga.org/.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 21 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.