Thursday, September 1, 2011

Viola Davis Justified! "The Help" Skips Past $100 Million Mark

“The Help” Surpasses $100M at Domestic Box Office

DreamWorks Pictures and Participant Media’s Empowering Film Engages Audiences Nationwide

BURBANK, Calif.--(BUSINESS WIRE)--DreamWorks Pictures announced today that its inspiring film “The Help” has surpassed the $100 million mark at the domestic box office. “The Help,” directed and written for the screen by Tate Taylor, is based on the New York Times best-selling novel by Kathryn Stockett.

Ever since opening in the U.S. on August 10th, “The Help” has been a strong contender for the top spot on the domestic box office chart and has resonated with audiences around the country, sparking conversation and comments across all media platforms from such notables as Oprah, Scott Fujita, Tyler Perry, Russell Simmons, Katy Perry, Diane Sawyer, Jason Whitlock, Jackie Jackson and others.

Commenting on the widespread popularity of the film, Director Tate Taylor says, “We never imagined this film, which began its journey inspired by the enthusiasm of a small group of Mississippi friends, would ever even get made. Now to have it seen and embraced by so many people is just beyond our wildest dreams.”

Adds Dave Hollis, Executive Vice President, Motion Picture Sales & Distribution, Walt Disney Studios Motion Pictures, “This achievement is a testament to an amazing ensemble cast and a wonderfully told story that has played well to men and women, young and old, resonating in a cross-section of all theaters be they urban, upscale or heartland. The viral power of word-of-mouth has us hopeful that we’ll continue to see ‘The Help’ exposed to as broad an audience as possible in the coming months.”

“The Help” stars Emma Stone (“Easy A”) as Skeeter, Academy Award®–nominated Viola Davis (“Doubt”) as Aibileen and Octavia Spencer as Minny—three very different, extraordinary women in Mississippi during the 1960s, who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. Also starring Bryce Dallas Howard (“Hereafter”), Allison Janney (“Juno”), Academy Award®–winner Sissy Spacek (“In the Bedroom,” “Coal Miner’s Daughter”) and Jessica Chastain (“Tree of Life”), “The Help” is deeply moving, filled with poignancy, humor and hope—a timeless and universal story about the ability to create change.

Rounding out the cast are Ahna O’Reilly (“Forgetting Sarah Marshall”), Cicely Tyson (“Sounder,” “Fried Green Tomatoes”), Chris Lowell (“Up in the Air”), Mike Vogel (“Blue Valentine”), Aunjanue Ellis (“Ray”) and Mary Steenburgen (“Did You Hear About the Morgans?).

From DreamWorks Pictures and Reliance Entertainment, in association with Participant Media and Imagenation Abu Dhabi, “The Help” was produced by Brunson Green, Chris Columbus and Michael Barnathan.

“The Help” is distributed by Walt Disney Studios Motion Pictures.

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