Thursday, May 2, 2013

"May the Fourth" Be With You - Star Wars Fan Holiday

Millions of Star Wars Fans Around the World Prepare to Celebrate May the 4th

SAN FRANCISCO--(BUSINESS WIRE)--Since the very first Star Wars movie came out in 1977, fans everywhere have made the galactic saga their own and found creative ways to celebrate their love of the Force. One of the most visible ways is annually transforming the date of May 4th into “May the Fourth,” the day that Star Wars fandom has created to share their passion around the world. Fans of all ages wear their favorite Star Wars items, partake in parties and screenings, and pass on messages of “May the Force be with you” in person and online.

Lucasfilm has long supported Star Wars fans in their grassroots celebrations, whether they be extravagant or small. Visit Lucasfilm’s official May the 4th microsite,, for Star Wars Day news, ideas on how to celebrate, special events calendar, themed recipes, fun crafts and activities, fan photos, and a regularly updated list of deals and promotions from major online and brick-and-mortar retailers. Keep track of the Force of fans on Twitter with the #maythe4thbewithyou hashtag -- @StarWars will be tweeting highlights on May the 4th and in the days leading up to it.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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