‘Shark Week 2017’ Splashes into Cinemas Nationwide, Premiering on the Big Screen Ahead of Discovery Channel Debut
Fathom Events and Discovery Channel Premiere Longest-Running Cable Television Event in U.S. Movie Theaters This Summer
DENVER--(BUSINESS WIRE)--America’s favorite week of television, “Shark Week,” makes waves in movie theaters nationwide for a one-night premiere event this summer on Tuesday, July 18, 2017. This exclusive debut features a “Best Of” episode from “Shark Week 2016,” along with a special episode of “Shark Week 2017.” Following the Fathom event, “Shark Week,” now in its 29th year, kick offs its television run on Sunday, July 23, 2017 at 7 p.m. ET/PT on Discovery Channel.
.@FathomEvents News: #SharkWeek Splashes Into Cinemas Nationwide July 18 Only, Ahead of Discovery Debut
The large screen format of the cinema offers audiences the chance to see “Shark Week” in a whole new way. Moviegoers will see every detail of these powerful creatures, from their enormous size and multiple rows of teeth, to their impressive hunting skills as they burst into the air to capture seals on the ocean's surface.
Ticketing dates for the “Shark Week 2017 Premiere Event” will be announced this spring. Tickets and participating theater locations will be available online at www.FathomEvents.com.
“Shark Week” brings educational programming about sharks to TV screens across the world, focusing on conservation efforts and debunking common misconceptions. The now famous, weeklong TV programming block on the Discovery Channel premiered on July 17, 1988, and over time, “Shark Week” has grown tremendously in popularity and become a huge hit for the network. Now broadcast in more than 72 countries, “Shark Week” is referenced often in pop culture and across social media, and since 2010, it has been the longest-running cable television programming event in history.
“‘Shark Week’ is a television sensation,” Fathom Events Vice President of Programming Kymberli Frueh said. “This wildly-popular program will now head to the big screen, where fans can see every detail in full scale. We are thrilled to be partnering with Discovery Channel to premiere this content on cinema screens nationwide.”
“We are excited to be working with Fathom to bring ‘Shark Week’ to the big screen this summer,” said Leigh Anne Brodsky, Executive Vice President, Discovery Global Enterprises. “It’s a great opportunity for super fans to engage further with this pop culture phenomenon.”
About Fathom Events
Fathom Events is recognized as the leading domestic distributor of event cinema with participating affiliate theaters in all 100 of the top Designated Market Areas®, and ranks as one of the largest overall distributors of content to movie theaters. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC) (known collectively as AC JV, LLC), Fathom Events offers a variety of one-of-a-kind entertainment events such as live, high-definition performances of the Metropolitan Opera, dance and theatre productions like the Bolshoi Ballet and National Theatre Live, sporting events like Copa America Centenario, concerts with artists like Michael Bublé, Rush and Mötley Crüe, the yearlong TCM Big Screen Classics film series and inspirational events such as To Joey With Love and Kirk Cameron’s Revive US. Fathom Events takes audiences behind the scenes and offers unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events’ live digital broadcast network (“DBN”) is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 896 locations and 1,383 screens in 181 DMAs. For more information, visit www.fathomevents.com.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
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