Monday, November 16, 2015

Archie Comics and Madeifre Launch iOS Digital Comics App

Archie Comics partners with Madefire to launch new, groundbreaking digital comics app

iOS app combines a la carte and unlimited models with Android version to follow

New York, NY – Archie Comics, the acclaimed and bestselling comic book publisher that is home to some of the most well-known pop culture creations in the world, including Archie, Jughead, Betty & Veronica, Josie & The Pussycats, the Dark Circle heroes, Sabrina the Teenage Witch and the hit AFTERLIFE WITH ARCHIE and CHILLING ADVENTURES OF SABRINA horror series, announced today that it will relaunch its digital comics app in partnership with innovative technology company Madefire.

The new app, which is live on iOS devices, will feature a bold, streamlined storefront showcasing all of Archie’s diverse and top-selling titles, graphic novels and exclusive digital content, including the year’s biggest new comic books, ARCHIE by writer Mark Waid and artist Fiona Staples and JUGHEAD by writer Chip Zdarsky and artist Erica Henderson.

While many comic publishers have chosen to keep their buy-as-you-go and “unlimited” digital comics apps separate, the new Archie Comics app forges new ground by merging both—allowing fans to experience the many worlds and adventures of their favorite Archie titles under the convenient roof of one aesthetically pleasing and groundbreaking app. App users will be given the option to utilize the “Archie Unlimited” service, an “all you can read” option available exclusively through the new Archie Comics app.

“Archie has always been a leader—across the board, from the stories we publish to how we get the great content to our fans. Digital is a big part of this,” said Jon Goldwater, Archie Comics Publisher/CEO. “I’m immensely proud of the new Archie app—it brings us to the forefront of the medium again, thanks to the sterling work of our partners at Madefire. This is a forward-looking, engaging and sleek app that will serve Archie and entertainment fans well, and is a perfect way to ring in Archie’s 75th anniversary.”

“Jon and the team are re-inventing Archie and we’re very proud to be a part of that,” said Ben Wolstenholme, Madefire’s CEO & Co-founder. “Having a direct distribution to their fans is vital for Archie to build on their loyal community. Using our Motion Book Publisher platform, Archie has control of their apps, storefront, and digital comic formats from PDF to fully immersive Motion Books, as well as a flexible model for pricing. It’s a new era for Archie.”

The app, which boasts an all-new comics reader showcasing an improved and fluid reading experience, will also give readers new navigation options—allowing fans to browse by imprint, series, best-sellers and most popular, in addition to the ability to search directly for comics of their choice.

In terms of content, the app will include comics and graphic novels from every Archie imprint, including the New Riverdale titles, traditional Archie stories, Archie Action’s Sonic and Mega Man series, Archie Horror and the company’s Dark Circle super hero books, eliminating the need for fans to switch between apps to fully enjoy the diverse and beloved Archie Comics experience. Additionally, the Archie Comics app will also feature a number of must-have exclusives for Archie fans, including the all-new PEP DIGITAL ongoing series of collections and a new line of DOLLAR DIGESTS.

Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, Afterlife With Archie, the Dark Circle Comics superhero characters (The Black Hood, The Fox, The Shield and more), Li’l Jinx and many more. Archie Comics have sold over 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, Archie characters have been featured prominently in animation, television, film and music. Follow Archie Comics on Twitter, Facebook, YouTube and the Archie Comics Store.

About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company, and creator of the award-winning Madefire App. Madefire provides creators and publishers the cutting-edge publishing platform, 'Motion Book Publisher', which enables a digital-first approach to publishing cross-platform in multiple formats. Madefire is backed by Toni Schneider (former CEO, Wordpress), Bill Woodward (Co-founder & former chair Macromedia) and Sina Tamaddon (former SVP Applications, Apple). Advisors include Mike McCue, CEO & co-founder Flipboard and Dave Gibbons, co-creator of Watchmen, and Kingsman: The Secret Service.

About Motion Book Publisher
Motion Book Publisher is a browser-based publishing platform created by Madefire Inc. Motion Book Publisher is designed for all types of visual books; including comics, graphic novels, children’s books, manga and illustrated books. Motion Book Publisher takes the complexity out of digital publishing by enabling Publishers and Creators to master their digital library once and distribute across multiple platforms and file formats. The unique SaaS (Software as a Service) model enables Publishers to pay a flat-rate monthly for the platform and build relationships with their audience directly, controlling their digital revenues and brand. Built from the same platform as Madefire's award winning app, Motion Book Publisher takes a digital-first approach that enables a benchmark end-user experience from phone through to tablet, television and headset - resulting in a future-proofed digital library.

Motion Book Publisher clients include Archie, IDW, Kodansha Advanced Media, Lion Forge and Stan Lee/POW Entertainment.



No comments:

Post a Comment