Friday, September 27, 2019

Star Wars Franchise Stars Launch "Triple Force Friday"

Star Wars Talent Join Forces to Count Down to Triple Force Friday

Fans Around the World Invited to Tune in to Epic Livestream from Pinewood Studios for First Look at New Products for “Star Wars: The Rise of Skywalker,” “The Mandalorian” and “Star Wars Jedi: Fallen Order”

Daisy Ridley, John Boyega, Pedro Pascal, Gina Carano and More to Reveal New Star Wars Products Ahead of Global Launch

GLENDALE, Calif.--(BUSINESS WIRE)--Generations of Star Wars talent will came together Thursday, September 26, 2019 for a global livestream event on YouTube kicking off a weeklong countdown to Triple Force Friday when new products inspired by this year’s highly anticipated Star Wars movie, live-action series and gaming launches began hitting shelves worldwide.

On September 26 at 2 p.m. ET, fans around the world tuned in to the Star Wars YouTube page for a livestream event from Pinewood Studios in London where the upcoming theatrical release “Star Wars: The Rise of Skywalker” was filmed (view teaser here). Via live and recorded vignettes, an ensemble of veteran and new Star Wars talent revealed new products that will roll out globally for Triple Force Friday on October 4, 2019, inspired by a trio of upcoming original Star Wars releases:

 1. “Star Wars: The Rise of Skywalker”: the highly anticipated final installment of the Skywalker saga, which hits theaters December 20
2.  “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, The Walt Disney Company’s new streaming service

3.  “Star Wars Jedi: Fallen Order”: a brand-new action adventure game from Respawn Entertainment, releasing November 15

Star Wars talent participating in the global reveal will include: Daisy Ridley (‘Rey’); John Boyega (‘Finn’); Oscar Isaac (‘Poe’); Anthony Daniels (‘C-3PO’); Billy Dee Williams (‘Lando Calrissian’); Joonas Suotamo (‘Chewbacca’); Keri Russell (‘Zorii Bliss’); Naomi Ackie (‘Jannah’); Kelly Marie Tran (‘Rose’); Pedro Pascal (‘The Mandalorian’); Gina Carano (‘Cara Dune’ in “The Mandalorian”) and Cameron Monaghan (‘Cal Kestis’ in “Star Wars Jedi: Fallen Order”). Livestream viewers will also be treated to the worldwide premiere of a new trailer for “Star Wars Jedi: Fallen Order,” along with other special surprises from across the Star Wars galaxy.

Warwick Davis, a prolific actor who’s best known for his roles as ‘Wicket the Ewok’ in “Star Wars: Return of the Jedi” and as ‘Willow Ufgood’ in “Willow,” will host the livestream event at Pinewood Studios. In the U.S., fans and influencers will gather for a special viewing party at Lucasfilm’s headquarters in San Francisco.

As well as seeing new characters like ‘Zorii,’ ‘Jannah,’ ‘The Mandalorian,’ ‘Cal Kestis’ and the new droid ‘D-O’ in product form for the first time, fans will get their first look at the wide array of new products that bring the characters to life in new and unexpected ways, spanning toys, apparel and accessories, books, gaming, tech and home goods.

Force Friday is an anticipated event for Star Wars fans worldwide, commemorating merchandise introduced in advance of the episodic saga films. Past iterations, including a live unboxing event that rolled through 15 cities worldwide in 2015 and a global in-store digital scavenger hunt in 2017, brought out fans around the world who shared their experiences.

As always, fans are invited to join the conversation on social using Triple #ForceFriday, as well as to participate in real-world retail celebrations around the globe. Select retailers in major markets around the world, including flagship Disney store locations in the U.S., will open at midnight on October 4, featuring the new range of products from all three properties as well as a selection of limited-edition commemorative products.

Throughout the weekend, retailers including Target and Toys “R” Us Canada will join in to celebrate Triple Force Friday. On October 4, Amazon Treasure Truck will feature a limited-edition product in select cities — sign up for Treasure Truck alerts so you don’t miss out.

Fans in Orlando and Anaheim will be able to experience October 4 midnight shopping at World of Disney at Disney Springs and Downtown Disney. Disney Springs also will feature midnight shopping at The LEGO® Store, along with Star Wars-themed food and beverage offerings and a LEGO Star Wars Millennium Falcon Master Build Event taking place throughout the weekend.

As new plot points are revealed, additional products will continue to roll out leading up to the theatrical release and beyond. More details and updates about Triple Force Friday are available at StarWars.com.


About Disney Parks, Experiences and Products
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland in Anaheim, California on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than sixty years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s print publisher; one of the world’s largest licensors of games across platforms; more than 200 Disney store locations around the world; and the shopDisney e-commerce platform.

These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships and consumer products—including books, games and merchandise.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd. All rights reserved.

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