Thursday, July 30, 2020

VIZ Media Goes Behind the Scenes with K-Pop Phenoms, BTS

BTS: Blood, Sweat & Tears - The Most Influential Influencers in the World

SAN FRANCISCO, CA—One is a music phenomenon adored by millions of young people. The other is America’s leading authority on BTS, K-Pop, and East Asian entertainment. In BTS: Blood, Sweat & Tears, Forbes and Billboard writer Tamar Herman goes behind-the-scenes of today’s biggest pop band – South Korea’s BTS.

BTS has conquered Western music charts and social media on their way to being the biggest boy band in the world. With record-breaking firsts including a history making LIVE performance on SNL, plus three Billboard No. 1 albums within a year, their music and messaging has gone on to transcend the limitations of language, geography, and genre, in a way not seen since The Beatles.

The story told in BTS: Blood, Sweat & Tears is both inspiring and inspirational—whether rallying against societal norms, expressing poetic ideas of romance, or praising self-acceptance in the face of adversity, BTS have woven a thick foundation of meaning throughout their discography.
Part music-bio, part analysis, this book is a thorough exploration of the supergroup’s approach to music in the age of globalization as they've brought Korean music to the world. With a focus on the members, the music, and the fans, Tamar Herman has brought the extraordinary story of Jin, Suga, J-Hope, RM, V, Jimin and Jungkook to life.

• The band’s YouTube account has 29.5 million subscribers, and their Instagram and Twitter
accounts have more than 25.4 million and 20.5 million followers, respectively

• “Boy with Luv,” which features American pop singer Halsey broke a YouTube record when it
sailed past 100 million views in less than 48 hours. Today, it is the most-streamed K-pop song ever on Spotify reaching over 380 million streams — where the BTS catalogue has already hit the eight billion stream mark

• The group’s third hit record, Love Yourself: Tear reached number one on the US Billboard 200 in
May 2018, the first K-pop album to do so, and today, the band has since had three other No. 1 albums
in the US

• The band is signed to South Korean music mogul Bang Si-Hyuk's Big Hit Entertainment (Bang
Si-Hyuk's estimated net worth is $770 million)

• Based on the success of BTS, Big Hit's net worth of $4.65 Billion ranks amongst Korea's
top-grossing companies along with Samsung, Hyundai, and Kia

• BTS scored three No. 1 albums on the Billboard 200 chart in less than a year. They are the first band to do so since The Beatles

An international authority on manga for more than three decades, VIZ Media is leading the way in
what’s now, new and next. Reaching one in four millennials and half of all GenZ manga readers, VIZ
is at the forefront of America’s Japanese pop-culture phenomenon, which today dominates multiple
industries from publishing and animation to film and gaming. VIZ is proud to be the #1 destination for manga in America and home to some of the most prestigious anime brands driving the industry.
Combined with a market share footprint larger than household names collectively, VIZ has pivoted
from a localization company to a market leading pop culture publisher and producer.


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