BTS: Blood, Sweat & Tears - The Most Influential Influencers in the World
SAN FRANCISCO, CA—One is a music phenomenon adored by millions of young people. The other is America’s leading authority on BTS, K-Pop, and East Asian entertainment. In BTS: Blood, Sweat & Tears, Forbes and Billboard writer Tamar Herman goes behind-the-scenes of today’s biggest pop band – South Korea’s BTS.
BTS has conquered Western music charts and social media on their way to being the biggest boy band in the world. With record-breaking firsts including a history making LIVE performance on SNL, plus three Billboard No. 1 albums within a year, their music and messaging has gone on to transcend the limitations of language, geography, and genre, in a way not seen since The Beatles.
The story told in BTS: Blood, Sweat & Tears is both inspiring and inspirational—whether rallying against societal norms, expressing poetic ideas of romance, or praising self-acceptance in the face of adversity, BTS have woven a thick foundation of meaning throughout their discography.
Part music-bio, part analysis, this book is a thorough exploration of the supergroup’s approach to music in the age of globalization as they've brought Korean music to the world. With a focus on the members, the music, and the fans, Tamar Herman has brought the extraordinary story of Jin, Suga, J-Hope, RM, V, Jimin and Jungkook to life.
BTS BY THE NUMBERS:
• The band’s YouTube account has 29.5 million subscribers, and their Instagram and Twitter
accounts have more than 25.4 million and 20.5 million followers, respectively
• “Boy with Luv,” which features American pop singer Halsey broke a YouTube record when it
sailed past 100 million views in less than 48 hours. Today, it is the most-streamed K-pop song ever on Spotify reaching over 380 million streams — where the BTS catalogue has already hit the eight billion stream mark
• The group’s third hit record, Love Yourself: Tear reached number one on the US Billboard 200 in
May 2018, the first K-pop album to do so, and today, the band has since had three other No. 1 albums
in the US
• The band is signed to South Korean music mogul Bang Si-Hyuk's Big Hit Entertainment (Bang
Si-Hyuk's estimated net worth is $770 million)
• Based on the success of BTS, Big Hit's net worth of $4.65 Billion ranks amongst Korea's
top-grossing companies along with Samsung, Hyundai, and Kia
• BTS scored three No. 1 albums on the Billboard 200 chart in less than a year. They are the first band to do so since The Beatles
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