Saturday, September 10, 2016

Warner Bros. Lines Up Promotional Partners for Animated Feature, "Storks"

“Storks” Marketing Campaign Takes Flight with Flock of Promotional Partners

BURBANK, Calif.--(BUSINESS WIRE)--The highly anticipated big-screen animated adventure “Storks,” opening nationwide on September 23, 2016, has attracted key promotional partners on a global and national scale, many of whom have supported other big, high-profile franchise and tentpole releases. These broad target and family-friendly partnerships, across a wide range of brands, will contribute to building awareness and excitement for “Storks” through a variety of consumer outreach opportunities – including attention-capturing in-store displays and product co-branding, cool digital content, and themed sweepstakes and giveaways.

    “Find the right seat for your flock”

Among the promotional partners supporting “Storks” are, Menchie’s Frozen Yogurt, Red Robin, Land O’Frost, Cinnabon, the Ad Council, the National Highway Traffic Safety Administration, zulily, Jarritos, Color Me Mine and Sony Xperia. From grocery, casual dining and specialty treats to online retailers, to public service announcement tie-ins, these brands spearhead a comprehensive campaign designed to engage moviegoers directly, with an emphasis toward fun, kids and families.

Online ticket giant recently launched an in-theatre “Storks” program throughout 5,500 screens and 900 theaters. Fresh off their recent promotion for “The Angry Birds Movie,” Menchie’s, North America’s largest self-serve frozen yogurt franchise, is introducing flavors tied to “Storks” characters while guests enjoy their favorite frozen yogurt flavors in the “cutest cup you’ve ever seen,” available exclusively in all U.S. Menchie’s stores now through September 30th. Red Robin, the casual dining restaurant chain welcoming guests of all ages, has selected “Storks” as its summer movie partner, offering a FREE movie ticket with the purchase of a co-branded $25 Red Robin gift card. The chain expects to garner more than 56 million impressions for the film during a six-week promotional window.

Also on board is high quality lunchmeat brand Land O’Frost, who began delivering 14 million co-branded packages of its products to thousands of retailers nationwide. But did you know that Cinnabon® has a “Bon in the Oven?” It’s true, the market leader among cinnamon roll bakeries is partnering with “Storks” to celebrate the launch of the franchise’s new product, the BonBite™, supporting the film with a co-branded promotion in 500 stores across the U.S. The Ad Council, in tandem with the U.S. Department of Transportation’s National Highway Traffic Safety Administration, is encouraging consumers to “Find the right seat for your flock,” in a national public service ad campaign featuring characters from the movie and spreading the message about child passenger safety for kids.

Additionally, the online retailer zulily has partnered with “Storks” to create an upcoming film-themed “Welcome Baby” sale for its millions of customers starting September 21st. Jarritos, the leading soft drink company for the U.S. Hispanic market, will have co-branded packaging at over 6,000 retail locations hosting a movie ticket giveaway. Preeminent paint-it-yourself franchise Color Me Mine will incorporate “Storks” into their “Kids Night Out” program by hosting film-themed events in 150 stores. And rounding out the list of partnerships, Sony will offer content from the film via its Xperia Lounge Content Hub, with a global reach of more than 10 million users across Sony smart phones, tablets and other Android devices, 24 million Facebook followers and an additional 3.5 million direct mail consumers, through interactive digital media and a themed sweepstakes.

Warner Bros. Pictures has also secured a number of internationally based promotional partnership opportunities for “Storks” in major markets, including, to date: Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland and Russia.

Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures, stated, “We are delighted that ‘Storks’ has attracted the support of such a meaningful group of companies. Our promotional partners are a valuable component of our campaign in communicating that ‘Storks’ is a big, fun, summer event movie for the whole family.”

Storks deliver babies…or at least they used to. Now they deliver packages for global internet retail giant Junior (Andy Samberg), the company’s top delivery stork, is about to be promoted when the Baby Factory is accidentally activated on his watch, producing an adorable – and wholly unauthorized – baby girl.

Desperate to deliver this bundle of trouble before the boss gets wise, Junior and his friend Tulip, the only human on Stork Mountain, race to make their first-ever baby drop, in a wild and revealing journey that could make more than one family whole and restore the storks’ true mission in the world.

The animated adventure “Storks” stars Andy Samberg, Katie Crown, Kelsey Grammer, Jennifer Aniston, Ty Burrell, Keegan-Michael Key, Jordan Peele, and Danny Trejo.

The film was directed by Nicholas Stoller and Doug Sweetland, from a screenplay written by Stoller. “Storks” was produced by Brad Lewis and Nicholas Stoller, with Glenn Ficarra, Phil Lord, Christopher Miller, John Requa and Jared Stern serving as executive producers. It was edited by John Venzon. The music was composed by Mychael Danna and Jeff Danna. “Storks” also features new songs “Kiss the Sky,” performed by Jason Derulo, and “Holdin’ Out,” from The Lumineers. Animation was by Sony Pictures Imageworks.

From Warner Bros. Pictures and Warner Animation Group, “Storks” is slated for release in 2D, and in 3D in select theaters, on September 23, 2016. It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

This film is rated PG for mild action and some thematic elements.


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